Solutions: Manufacturers

Manufacturers using RetailNEXT Picture
As retailers and manufacturers seek to more precisely fine-tune how they relate to shoppers, the biggest need is for solid data, analysis of that data and the skill to use it. BVI Networks is the state of the art solution to this need."

–Richard Guha, President at Max Brand Equity, Chairman of Marketing Executive Networking Group. Formerly, marketing executive at Procter and Gamble, Division Head at Mars, Inc., CMO at US West and BMC Software and President of Reliant Energy

Given the importance of shopper marketing and the store itself as perhaps the most important marketing environment, a platform like BVI's RetailNext that enables marketers to truly understand shopper behavior throughout the store is critically important. Being able to create customer maps in each store so as to better optimize merchandising, along with the ability to measure and understand promotion effectiveness at the shelf level, is powerful and profitable information."

-Gary Hawkins, CEO of Green Hills Supermarket and Hawkins Strategic Consulting. Author of Customer Intelligence and Building the Customer Specific Retail Enterprise books

RetailNEXT enables manufacturers to turn shopper marketing into a science. It is the first solution on the market that lets manufacturers assess product packaging, new display concepts and product mix ideas in real and dynamic environments.

Our unique ability to collect granular in-store data coupled with focused analysis methodology allows you to make much better product and marketing decisions and truly measure ROI on advertising investments.

RetailNEXT Benefits for Manufacturers

Truly measure your display and packaging effectiveness:

Current tools allow you to analyze point-of-sale transactions in the context of store planograms. That is enough to see how in-store location affects sales, but it does not tell you how effective your display or packaging are at catching shoppers attention. RetailNEXT solution allows you take in-store analysis to a new level where you can measure the traffic around your display, the actual exposure it gets, how many people stop to look at it and how many people actually buy your products.

Our data visualization tools coupled with context-sensitive video access, will give you all the tools you need to measure effectiveness of your display and packaging in a cost-effective and practical way.

Measure advertisement effectiveness:

Looking at sales alone when evaluating advertisement campaigns misses a key dimension that is critical to identifying improvement areas. RetailNEXT will enable you to understand if your advertisement and marketing activities actually bring people to your products.

Validate display programs and other in-store investments.

Our unique visual tools enable validation of display programs and other in-store investments remotely. For the first time, you will be able to see if the displays you paid for have been implemented properly without having to send people to every store.